Beats just got a football-sized beatdown.

Bose, a manufacturer of audio equipment, has signed an exclusive agreement with the NFL banning all other headphone manufacturers from appearing on camera during games and interviews.

“This ban extends to TV interviews conducted during pre-season training camps or practice sessions and on game day—starting before the opening kickoff through the final whistle to post-game interviews conducted in the locker room or on the podium,” Re/code reported. “The restriction remains in place until 90 minutes after the play has ended.”

Beats headphones became synonymous with professional sports following a string of commercials featuring players like Colin Kaepernick of the San Francisco 49ers and Richard Sherman of the Seattle Seahawks.