The Internet is one of the most important tools for an up-and-coming artist, and iLOVEMakonnen’s success is a perfect example of how a few thousand streams can lead to greatness. To plenty of people, it probably seems like the Atlanta native by way of Los Angeles has been working toward a record deal since he started making music on house arrest several years ago. All you have to do is go to “that cotdamn YouTube” and see how hard he’s been working. His hit song “Club Going Up on a Tuesday” produced by Sonny Digital and Metro Boomin started blowing up, and after a few weeks, Drake remixed it and the rest, as they say, “is history.” After a brief bidding war with respective labels, Makonnen chose to team up with OVO Sound.