If you haven’t heard O.T. Genasis’ viral hit, “CoCo,” then before you watch our interview with the newly signed Conglomerate Records artist and his mentor, Busta Rhymes, get familiar with his love for baking soda. Busta and O.T. sat down with Complex News to break down their creative process, how to make a banger, and staying in love with the CoCo. The rap game Luciano Pavarotti also talks about what’s up next and how he impressed Busta with a live performance, which led to him joining the Conglomerate crew.